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Board of Directors

Stuart Lever


Stuart started his career as a property consultant and industrial real estate advisor with real estate agents in the late 60’s / early 70’s. From 1974–2001, he was the Commercial Director of the family’s London based steel trading business and was the driving force behind its expansion beyond the UK and its eventual sale to the Macsteel Group in 2001. Stuart was regional CEO of Macsteel International in the Middle East from 2004-15.

In 2015, Stuart co-founded UAE based Kold Press Juice Kompany (“KPJK”), a glass bottled cold pressed juice company.

Stuart is a private investor and Chairman on the Board of Demeter Investment Holdings Ltd, a subsidiary of London based The Entrepreneur’s Investment Office (a platform that connects institutional and family office capital with bond-like opportunities secured by real estate and other securities).

Raja Abuljebain

Chief Executive Officer

Raja was one of the co-founders of KPJK. Following an initial informal arrangement between KPJK and Essentially to share operational infrastructure, Raja acquired Essentially in its entirety in June 2019.

His knowledge of consumer trends and the juice market in the UAE has been key to the rapid growth of the business. Following the change in ownership, Essentially has developed several new products and introduced in-house High Pressure Processing capability. He has overseen the scaling up of the company’s manufacturing capabilities, significantly increasing revenue potential.

Coming from a strong civil engineering background, Raja was Technical Director at UNETEC United Engineering and Technical Consultants an international consulting firm established in 1998. Raja graduated from California State University in 2004, holding a BSc in Civil Engineering.

Ajay Rajpal

Ajay Rajpal

Non-Executive Finance Director

Ajay is a Chartered Accountant and member of the Institute of Chartered Accountants in England & Wales. He has gained broad-ranging commercial experience developed in the US, Europe, Middle East and Far East, with a particular focus on M&A, financial management and insolvency/restructuring.

He has held several finance-related roles based in the US, Europe, Middle East and Far East. Through his consultancy business, NAS Corporate Services Ltd, he provides companies with a range of corporate services including pre-IPO funding, the IPO process and post IPO management.

Ajay has managed the IPO process and the associated funding of two AIM listed businesses, New Trend Lifestyle Group Plc and Zibao Metals Recycling Group Plc. He was a non-executive director for Phimedix Plc, and currently acts as a non-executive director for RC365 Holding Plc, a payment gateway solutions provider listed on the standard segment of LSE.

Catalina Onate

Executive Director

Catalina graduated from La Sabana University, Bogota – Colombia, in 2005, holding a degree in Business Management. In 2003 as part of her studies, she had an internship in a Hilton hotel located in Ras Al Khaimah, UAE, where she realised the potential of importing food products from Latin America.

After years of market research, in 2011 Catalina established CI World Food Trading LLC in Dubai, UAE, the first company in the country specialising in food products from Latin America catering to the most demanding chefs of high-end hotels and restaurants.

In 2016, after a rebranding process, Best of Latin Foodstuff Trading LLC continued with the same mission of bringing the best products from Latin America to the Middle East. Catalina was also the first person to establish a first High Pressure Processing tolling facility in the UAE, pioneering a new era of awareness of food safety and clean-label products in the region.