Essentially Celebrates Key Partnership with Pret a Manger

Exciting news emerges as Essentially announces a significant collaboration with Pret a Manger, one of their largest and most valued customers, which is set to fuel both companies' expansion in the UAE's thriving food service market.

Pret a Manger is on the verge of a major expansion plan in the region, with a new outlet that will serve as a dark kitchen hub to support their growth strategy. The British brand has ambitious plans to open 20 new shops in the UAE over the next few years, with the aim of doubling the size of its business within the next five years.

The UAE's food service market is on a trajectory of impressive growth, projected to rise at a compound annual rate of 6.8 percent between 2022 and 2027. This expansion is fueled by factors such as high disposable income, increasing tourist arrivals, evolving consumer preferences, and an increasingly urban lifestyle.

Essentially's products are perfectly in sync with the preferences of the Pret consumer base, making this partnership even more compelling. It not only strengthens the existing relationship between the two companies but also opens doors to exceptional growth potential.